1、GLOBALH1 2025Spring 2025 Travel PulseIf suitcases could talk,theyd spill all their secrets.Like dreams of visiting far-flung locales(and hopes that they dont end up on a business trip to Cleveland instead).But before they can make it to the airport,they need to make it off the digital shelf.and have

2、 a ticket to ride.Behind every booking and travel-related buy is a story.Thanks to our access to global data from hundreds of online travel agencies,airlines,hotels,and other travel prosplus insights from over 14,000 consumerswere here to tell those stories.So,whats the tea this spring?Demand is sti

3、ll strong,but travelers are navigating a swirl of economic tension,shifting expectations,and geopolitical curveballs.Its a season of change,and your strategy needs to roll with it.In this report,were dishing out the latest travel trends and consumer confessions to help you meet your audience whereve

4、r they arementally,financially,and geographicallywhile driving real results at every step of the journey.The truth behind behaviors,budgets,and booking trendsEXECUTIVE SUMMARYTravelers arent just going places,theyre switching it up.From long flights to campsites,spring travelers choose adventure ove

5、r routine.Marketers who match that energy with reinventive,flexible campaigns are set to ride the wave.Theyre planning smarter,browsing longer,and asking AI for advice.Its not about booking fast,its about booking right.Be present early and often with standout messaging.In an uncertain world,timing i

6、s everything.Todays traveler may hesitate,but when trust,flexibility,and inspiration align,theyre ready to indulge.Travelers still crave distance,but not the price tag.Theyre making trade-offs,looking for savvy savings without sacrificing the experience.Offering flexibility,perks,and a sense of valu