1、BLINK 1CHINA AFTER DARKCHINA AFTER DARKCHINA AFTER DARK中国夜间经济12/2019CHINA AFTER DARKCHINA AFTER DARK竞立媒体帮助品牌通过媒介实现增长。我们运用特有的系统思维方法，综合数据、技术和创意来制定打造品牌和促进销售的传播战略。竞立媒体是全球营销传播服务集团WPP的一员，隶属于WPP旗下媒介投资管理集团群邑，这让我们拥有丰富的数据资源以及行业前沿的经验和实践，使我们能够找到最佳的增长途径以释放每个品牌的潜力。作为专业的媒介传播机构，竞立媒体年度媒介承揽额达135亿美元（来源：COMvergence，201

2、9年3月），在全球100个国家和地区设有125个办事处，员工多达8,000人。其全球客户包括阿迪达斯、阿里巴巴集团、中国国际航空、戴尔、玛氏、宝洁、标致雪铁龙集团、历峰、和壳牌等。MediaCom helps brands unlock growth through media.We do this by applying our unique Systems Thinking approach to data,technology and creativity to design communication strategies that build brands and generate

3、sales.As part of WPP,the worlds largest marketing communications services group,and part of GroupM,WPPs consolidated media investment management arm,we have access to the richest data sets and most robust benchmarks in the business,enabling us to identify the best avenues for growth and unlock the p

4、otential in every brand.MediaCom is one of the worlds leading media communications specialists,with billings of US$13.5 billion(Source:COMvergence,March 2019),employing 8,000 people in 125 offices across 100 countries.Its global client roster includes adidas,Alibaba Group,Air China,Dell,Mars,P&G,PSA

5、,Richemont,and Shell.感谢主要贡献者:Howard Thompson竞立中国首席战略官杜素盈竞立中国媒介调研总监Many thanks to key contributors:Howard ThompsonChief Strategy Officer,MediaCom China Saw Gin TohHead of Insights,MediaCom ChinaBLINK 3CHINA AFTER DARKCHINA AFTER DARKInternet usage of Chinese consumers peaks post 9PM and sleeping hour

6、s have reduced by 26%since 2013.So,if China is sleeping less,what else are they doing in the late hours of the night and how does it affect their lifestyle and consumption behaviour?MediaCom commissioned a national research program and uncovered 7 key areas where there is a growing demand for new se