1、2025 Global Insights:LATAM Report2025 Global InsightsLATAMDV 2025 Global Insights:LATAM Report22025 Global Insights:LATAMWhen ads appear in unsuitable environments,arent viewable or are served to bots instead of real people,it leads to media waste and ultimately,lost revenue.This is why its essentia

2、l for advertisers to prioritize brand suitability,viewability,fraud prevention and attention optimization.These core dimensions of media quality directly impact campaign performance and ROI.As technology evolves and consumer behavior shifts,so do the risks and opportunities for brands.This report ex

3、plores these dynamics through a global lens,with a close-up view of the Latin America(LATAM)region.To the right,we present global benchmark data adjacent to regional insights,allowing for side-by-side comparisons that offer immediate clarity into both global and LATAM performance trends.What Is Medi

4、a Waste?Media waste(as defined by DV for the purposes of this report)is the approximate calculated cost associated with total media violations(Brand Suitability,Fraud/SIVT,etc.).This cost figure is derived by multiplying the total violations by an estimated$3 cost-per-mille(CPM),which reflects the c

5、ost per 1,000 impressions.Media Authentication Trends in LATAM and Across the GlobeA Quick Snapshot:Global vs.LATAMBrand SuitabilityViolation RateGlobalLATAM72%2%5.2%15%6.1%6%Fraud/SIVTRate1.0%7%0.9%14%AuthenticViewable Rate70%3%74%3%DisplayViewable Rate77%1%VideoViewable Rate80%6%79%7%AttentionInde

6、x100104DV 2025 Global Insights:LATAM Report32025 Global Insights:LATAMThis section presents high-level statistics from a survey conducted 350 marketers in Brazil,Colombia and Mexico.Commissioned by DV through Sapio Research,this survey offers insights into buying trends in the region and provides co