1、simon-Onno OldemanJos EelandMark HelderOlivier HagenbeekDriving growth in B2C markets:The power of value-based pricingContentsThe power of value-based pricing 3Price strategy:Moving towards value-based price setting 5Framework:Setting a value-based structure 6Maintenance:Keeping competition in sight

2、 8Effective implementation:Setting prices that stick 11Step 1:Building the foundation for success 11Step 2:Tailoring price increases for maximum impact 12Step 3:Balancing revenue impact with speed of implementation 12Step 4:Retaining trust through change 13Step 5:Monitor closely and stay agile for s

3、uccess 14Conclusion:Value-based pricing as a means to realize growth in a low inflation setting 153The power of value-based pricing While companies have various pathways to drive revenue and profit growth,pricing stands out as the most powerful lever.All else being equal,price adjustments yield a gr

4、eater impact on profit than equivalent changes in volume or costs.Naturally,elasticity is crucial in determining the bottom-line effect of a price increase,but when executed effectively,price increases typically boost Return on Sales by 3-4%.This makes pricing a significant growth lever in terms of

5、revenue and bottom-line impact.In recent years,companies have found it relatively easy to raise prices,as high inflation made customers more accepting of price hikes,often without scrutiny.However,as inflation begins to ease,this dynamic is changing.Customers are becoming more critical of increases

6、and fatigued by the repeated hikes of recent years.The era of blanket acceptance is ending,forcing companies to rethink their pricing in a more cautious,price-sensitive market.In this new landscape,businesses can no longer rely on external factors,like inflation,to justify price hikes.Instead,busine