Nhan Dhan 的创新项目建立了读者参与度和联系.pdf

1、NHAN DAN NEWSPAPERSINNOVATIVE PROJECTSTO BUILD READERS ENGAGEMENTINMA APAC NEWS MEDIA SUMMIT,AUGUST 2024INMA APAC NEWS MEDIA SUMMIT,AUGUST 2024Le Quoc MinhON-GOING TRENDCONSTRUCTIVE/SOLUTION JOURNALISMINNOVATIVE PROJECTS15To celebrate the 70th anniversary of Dien Bien Phu victory,Nhan Dan newspaper

2、launch an unprecedented campaign integrating print,online journalism and offline event.It is a really huge success that reached millions of people.18The website(at https:/dienbienphu.nhandan.vn/)depicting the victory was launched on 13th May,the first day of the Dien Bien Phu campaign.Apart from man

3、y text articles,in-depth stories,photos,videos,users had a chance to go through a diary of 56 days and nights of the campaign to the final victory.The diary is connected to milestones on the print product and the panorama picture at exhibits in Hanoi and Dien Bien.20The most talked-about product is

4、a special insert to the print paper on the 7th May 2024 which is a record 3.21m long panorama picture of the battle 70 years ago.The original 123m long painting was made by 200 artists and has been displayed as a 360 degree giant picture at Dien Bien Phu Victory museum in Dien Bien province.Readers

5、are requested to download an app to experience augmented reality(AR)animated images.24An interactive exhibit of the 3m high panorama picture was held in Hanoi and another in Dien Bien province,offering the same AR experience for visitors.During one week since 6th May,both events attract around 30,00

6、0 people including many GenZ who wanted to explore history in new way.Explainations are in Vietnamese and English,which are useful for both local and foreign visitors.30On the back of the picture is the 56-day-and-night development of the b