生成式 AI 时代新闻媒体的优先事项如何变化.pdf

1、How News Media Priorities Are Changing In the Age of Generative AIEarl J.WilkinsonExecutive Director and CEOInternational News Media Association(INMA)The possibilities and promise of GenAIJanuary 2023April 202331 ways in which media is using GenAI nowInternal products1.Coding2.Transcription3.Finding

2、 patterns in data4.Auto-tagging keywords5.Image generation6.Translation7.Fact-checking8.Collating audience feedback9.Chatbot10.Generating story ideas11.Creating SEO headlines12.Social media headlines13.Headlines14.Related articles15.Editing tools16.Story idea generation17.Content recommendationsUser

3、-facing products18.Summarisation19.Content versions20.Video-to-text21.Audio-to-text22.Text-to-speech23.Text-to-video24.Video editing for package25.Personalisation26.Chat as audience product27.Content creation28.AI host for a TV channel29.Radio channel30.Advertising chatbot,targeting31.Customer servi

4、ceReleased April 202410 problems GenAI solves for news media companies1.Reaching new paying audiences(Nikkei)2.Advertising and first-party data(Times Internet)3.Time-pressed readers who churn(Clarin,FAZ,Daily Maverick)4.Finding massive cost savings(OVB)5.Finding relevant content(Bild,Washington Post

5、)6.Unhappy print customers+churn(Medien Hub Bremen-Nordwest)7.Busy audiences who struggle to read(Schibsted)8.Meeting user needs(DPG Media)9.Staffing(India Today)10.Trust(Der Spiegel)Released August 2024GenAIs impact on search and the emerging scenariosGenAI is already having negative impact on sear

6、chTransforming how people access,consume contentBig Tech positioning AI products for closer relationships to consumers publishers are“collateral damage”Scenario planning emerging at media companies surrounding total collapse of search(and social)One publisher discussing removing news brands from Goo