Mizzima Media 的转型之旅.pdf

1、MIZZIMA MEDIAA JOURNEY IN TRANSFORMATIONSoe MyintManaging Director and Editor In-ChiefTIMELINEEXILE(1998 2012)Mizzima has come a long way.Today,Mizzima is the most accessed and trusted source of news for the people of Myanmar,with a monthly access rate of 28%,a full nine points ahead of our nearest

2、peer/competitor(USAID 2024 Survey).But it wasnt always like this.OriginsWhen Mizzima was founded in 1998 in New Delhi,India we had to use a public phone/fax line to send our stories.And it wasnt until two years later that Mizzima set up its first websites in Burmese and English.Today to give an indi

3、cation how far we have come Mizzima operates two free-to-air TV stations.After Mizzima started to gain some funding,around the early 2000s,we launched a monthly Burmese language journal.It was printed in New Delhi and Kolkata and then distributed through courier services(secretly)to specific address

4、es inside Myanmar and also through human carriers across the border areas to inside Myanmar.Mizzima Journal-PrintIn 2003,Mizzima opened a branch office in Chiang Mai,Thailand.This was an important step,as Chiang Mai served as a hub for Burmese exiles and was much closer geographically to Myanmar tha

5、n New Delhi.This experience in Chiang Mai,as well as New Delhi,would also serve Mizzima well when the 2021 coup again forced Mizzima to operate in exile,with clandestine operations inside the country.We were familiar with these areas and could exploit existing relationships in both India and Thailan

6、d.THAILAND OFFICEDespite the new office and other advances,for the first decade Mizzimas audience was relatively small.But this changed in 2007 with the Saffron Revolution in Myanmar,and Mizzimas ability to cover the event.Mizzimas popularity grew rapidly.GAINING AUDIENCESMore than 100,000 people pr