1、Confidential Snap Inc 20251Serving it UpConfidentialEMERGING TRENDS IN QSRMAY 25XIn partnership with 2The Global QSR market size is boomingSource:https:/ Fast Food&Quick Service Restaurant Market Size by 2028This has increased over 40%from$260 billion in 2022Confidential Snap Inc 20253Today,AI-perso

2、nalization,mobile delivery,visual search,and influencer-led trends are turning cravings into instant clicksXX3AI-Powered RecommendationsAI Chatbots for OrderingAI-Powered Budget ToolsFood CreatorsConfidential Snap Inc 20254Now that ordering online is instant and easier than ever,consumers are eager

3、to spend MORE on QSR in the coming yearXX2025 NRG vertical study commissioned by Snap Inc.|Base:Total(n=625)Snapchatters(n=470)98%94%of Consumers say being able to do everything in one place makes me want to order more frequentlyI find myself ordering more from QSRs because of how easy online purcha

4、sing has becomeConfidential Snap Inc 20255Key questionsWe conducted research to uncover the QSR purchase trends that brands need to know to best reach consumersWhat we didHow have friends&family,and creators emerged as key advisors in the decision making process?How do emerging AI tools impact resea

5、rch and purchase journeys?What is the role of social at every stage of the purchase journey?Surveyed 625 consumers in KSA who made a QSR purchase in the last month(13-60)from a representative mobile panelThe survey aimed to understand how and where consumers go to learn about,assess,and make QSR ord

6、ersXXConfidential Snap Inc 20256The consumer trends reshaping QSR ordering in 2025AI/AR is the Secret Sauce for Seamless OrderingSocial Is the New Digital Drive-Thru WindowFriends&Fam Are the Front-of-House CrewCreators Are the Servers of Crave CultureXX2025 NRG vertical study commissioned by Snap I