1、This artwork was created using Nielsen data.Copyright 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.May 2020The Rising of Single Economy单身经济崛起单身经济崛起2Copyright 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.识别未来消费者识别未来消费者单身经济崛

2、起单身经济崛起*粗结婚率指每年某1,000人中结成婚姻的数目。Crude marriage rate refers to the number of marriages per 1,000 people per year.数据来源：中华人民共和国财政部，民政部，中国产业信息网，尼尔森-中国消费趋势指数Source: Ministry of finance of PRC, China industry information network，Nielsen-China Consumption Trend Index Q4 2019IDENTIFY FUTURE CONSUMERS-THE RIS

3、ING OF SINGLE ECONOMY结婚率持续走低结婚率持续走低Plunging marriage rate18年粗结婚率*仅为7.3比09年数据下降Crude marriage rate was 7.3 for 18,compared to that of 09 lowed by 19.7%更强的消费意愿更强的消费意愿Stronger willingness to consumeOnly about 1 percent of singles are under pressureto care for their families and educate their children只有

4、约1%的单身者面临养老养老和子女教育子女教育等方面的压力，因此更愿意进行即时的消费单身人口基数大单身人口基数大Large single population base我国单身人口已超过2亿亿,相当于俄罗斯俄罗斯和英国英国人口总和The single population is more than 20 billions, equals to the population of Russia and UK combined人口结构不平衡人口结构不平衡Imbalanced population structureAmong the 14.6 billions millennium generati

5、on,the ration of men to women is 在我国1.46亿亿00后人口中，男女比已达1.18：13Copyright 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.数据来源：尼尔森，中国消费趋势指数Source: Nielsen-China Consumption Trend Index Q4 2019Top5Top5单身原因单身原因 | 2019Q4| 2019Q4Top 5 Reasons for Single | 2019Q4性别性别Gende

6、r投资投资Investment55.7%vs 44.3%40%未购买任何理财产品didnt own any investment productsVs. 非单身 22% 83%和父母居住83% Living with parentsVs. 非单身 5%Relationship will bring financial burdenPassive/Dont like socialThe social circle is too narrowNo time and energy to have relationshipSingle is good/do not worry about relati