餐桌背后的数字：通过数据驱动的决策提高餐饮盈利能力.pdf

1、RMS client solutionsRMS delivers increased profits through pricing&menu management with no impact on guest counts+Menu management&optimisation+Data Management+Demand Based PricingMargin($)CONFIDENTIALCONFIDENTIALTampaLondonParisTokyoWE SPEAKlanguages30+OUR DIVERSITYnationalities25EARNEDdegrees200+RM

2、S has five international officesOur team consists of 150 associates and executive consultantsOur disciplines include:Operations,Marketing,Finance,Economics,Information TechnologySingaporeGlobal Client PortfolioQSRFast CasualCasualFamilyFine DiningFor over 20 years RMS has added value to the worlds t

3、op brandsWhy Revenue Management?Fixed Capacity()Perishable Inventory()Time-varied Demands()Various Customer Price Elasticity()Revenue OptimizationSpaceTimePrice+Arrival Uncertainty()+Duration Uncertainty ()+Hot hour/Cold hour()Key levers of Restaurant RM()+Demand-Based Pricing()+Menu Optimization()+

4、Table Configuration()+Occupancy(%)()+Revenue per space()Space ManagementGroup Size Mix vs.Table Mix Table/Seat Occupancy(%)Table Mix Group size MixMaximize Profitability KPI RevPASH(Revenue per available seat hour)Time ManagementMeal Duration ,Hot hours/Cold hours()Arrival No Show /Walk in MondayTue

5、sdayWednesdayThursdayFridaySaturdaySunday6am to 7am19%21%31%25%22%41%16%7am to 8am82%62%83%74%70%71%56%8am to 9am100%87%97%89%91%85%99%9am to 10am87%84%81%84%75%86%100%10am to 11am70%72%63%73%66%84%78%11am to 12pm24%24%22%24%32%44%75%12pm to 1pm22%15%13%18%20%42%67%1pm to 2pm25%17%11%15%16%33%50%2pm

6、 to 3pm9%6%3%3%5%10%40%3pm to 4pm1%1%0%0%1%1%12%4pm to 5pm0%0%0%0%0%0%1%5pm to 6pm1%0%1%3%0%1%2%6pm to 7pm57%51%54%46%35%51%46%7pm to 8pm93%85%84%77%60%87%74%8pm to 9pm88%75%78%69%65%94%75%9pm to 10pm52%44%47%40%42%63%47%10pm to 11pm20%17%19%14%15%25%18%11pm to 12am4%3%4%3%2%5%3%Physical Fences(prod