让个人盈利——利用数据准确性来推动收入.pdf

1、The Guest has changed.PersonalisationWe all experience highlevels of personalizationand recommendationsin our everyday lives.NORMALISED+EXPECTEDReality Check:Has Hospitality Industry fallen behind?Traditional Cab CompanyOccupancy x AveragePassenger FareIt was never about the Cab.Its about the passen

2、gerORDo we really know our guests?Data is siloed and inaccessibleData held in the reservation system.Data held by OTAs who account for 50%of hotel bookings.Data held in the restaurant booking system.Data held in the amenities booking system(s).The Unified Guest ProfileGuest profile exists only once

3、in the database.Single Guest ProfileReal-TimePersonalisationPrivacyand SecurityDynamicOfferings CapabilityCentralisedPlatformIntegrated DataGenerating Growth Beyond the RoomA Research Study of Hotel ExecutivesScan to access2025 Global Hospitality Impact Report:Technology Integration56%prefer a singl

4、eend-to-end platform68%aim for technology servingoperational and future needs72%executives plan toenhance infrastructureHotels will prioritise connectedtechnology platforms to eliminate siloesData-driven Guest experiences61%focus on increasingguest revenue64%aim to leveragedata effectively68%executi

5、ves prioritiseenhancing guest experiencesGuest data is the newcurrency for hospitalityThe future of hospitality technology is about Data Integration and Business TransformationThe ChallengeData is locked in the silosof multiple booking systems.By 2030 OTAs will still own43%of customer bookings*Hotel

6、iers bear the burden of data integrationData IntegrationDataProfilingData MergingMigration&ReplicationDataCleansingData WarehousingLegacy&3RD Party InterfaceData Modelling(un-)structured/DataETLT Design&DevelopmentThe industry relinquished controlof vital gues