1、Click here or press enter for the accessibility optimised versionThe Games TThe Games Tech AIech AIR Re ev volutionolutionExploring the dynamic AI landscape anddiscovering new opportunities for growthand efficiency in the games industryClick here or press enter for the accessibility optimised versio

2、nIntrIntroducoductiontionThe games industry stands at the threshold of transformation in 2025.Stalling growth and increasing in development costs are putting pressure onthe industrys traditional economic model.A At$217bn,the vt$217bn,the value oalue of the gf the games indusames industr try is virtu

3、ally unchangy is virtually unchanged sinced since 2021e 2021,but costs have continued torisewitness the$300m spent tthe$300m spent to deo dev velop 2023elop 2023s Spiders Spider-Man 2-Man 2.However,the rthe rapid intapid inte egrgra ation otion of artificial intf artificial intelligelligencence(AI)a

4、cre(AI)acro oss gss game deame dev velopmentelopmentand playand player eer experiencxperience oe off fferers the pos the pot tential tential to gro gre ea atly incrtly incre ease prase producoductivity and rtivity and reduceduce ce co os st ts.s.While the vast potential for game development has been

5、evident for some time,it is now becoming a reality as developers increasingly adopt AI across a wide range of projects.However,its rollout will taketime,and its full economic impact will unfold over many years.Throughout this e-book,our games technology experts unpack the rapidly evolving AI ecosyst

6、em and the opportunities this presents for efficienciesin the lucrative and growing industry.Click here or press enter for the accessibility optimised versionBallooning cBallooning co os st ts placs place eprpressuressure on the ge on the gamesamesindusindustr try yThe games industry is currently de