1、PwCsVoice of the Consumer Survey 2025Consumer preferences analysisRomania,2025PwCAbout The Voice of the Consumer SurveyWhat defines the modern Romanian consumer and what drives their purchasing decisions in todays evolving market?Our latest report addresses these critical questions,providing valuabl

2、e insights for both consumers and businesses.Romanian consumers are increasingly price-sensitive while simultaneously raising their expectations for quality,health,and convenience.This shift presents both challenges and opportunities for manufacturers and retailers aiming to effectively engage with

3、consumers amid changing preferences.The 2025 edition of our survey is particularly relevant given the significant changes over the past year.Inflation concerns and geopolitical tensions are impacting consumer sentiment,making financial considerations a top priority in purchasing behavior.Despite foc

4、us on prices,Romanian consumers are becoming more discerning,actively seeking high-quality products that align with their values.Sustainability is another key theme in consumer preferences,although progress remains slow.Health and convenience continue to gain importance,particularly among younger co

5、nsumers.A shift from brand loyalty to preferences for fresh,seasonal products indicates a fundamental change towards healthier eating habits.Our research delves into the driving forces behind these trends and the uncertainties that will shape consumer behaviour in Romania.This report leverages exten

6、sive survey data to empower retailers and manufacturers as they navigate Romanians dynamic market.We invite you to explore our findings in“Voice of the Consumer|2025.”This comprehensive analysis aims to equip industry leaders with essential tools to identify growth opportunities and meet the demands