1、Voice of the consumerHungarian consumer preferences analysis2025PwCWhat defines the modern Hungarian consumer and what drives their purchasing decisions in todays evolving market?Our latest Voice of the Consumer market report addresses these critical questions,providing valuable insights for both co

2、nsumers and businesses.Hungarian consumers are increasingly price-sensitive while simultaneously raising their expectations for quality,health and convenience.This shift presents both challenges and opportunities for manufacturers and retailers aiming to effectively engage with consumers amid changi

3、ng preferences.The 2025 edition of our report is particularly relevant given the significant changes over the past year.Inflation concerns and geopolitical tensions are impacting consumer sentiment,making financial considerations a top priority in purchasing behaviour.Despite the focus on prices,Hun

4、garian consumers are becoming more discerning,actively seeking high-quality products that align with their personal values.Sustainability is another key theme in consumer preferences,although progress in mainstreaming consumer choices remains slow.While initial worries about climate change have subs

5、ided with only around 30%willing to pay a premium for sustainably-produced goods awareness of issues like pesticide use and local sourcing is on the rise.This presents an opportunity for manufacturers to implement targeted sustainability initiatives that resonate with evolving consumer values.Health

6、 and convenience continue to gain importance,particularly among younger Hungarian consumers and professionals.A shift from brand loyalty to preferences for fresh,seasonal products indicates a fundamental change towards healthier eating habits.Notably,around 60%willing to increase spending on fresh,n