1、Behind the rizz ofBehind the rizz of Social Commerce03.Defining Social Commerce 08.#NoFilter:Why Social Commerce matters to sellers in Southeast Asia13.Thumbs-up for Social Commerce 24.#fyp Three tips for sellers to optimise Social Commerce value33.Staying on trend with Social Commerce 35.Methodolog

2、yThumbs-down for Social Commerce19.DefiningBehind the rizz of Social CommerceWhat is Social Commerce?Behind the rizz of Social CommerceSocial Commerce is made up of two entitiessocial mediae-commercestart with a social element,using which to nurture a user base,then the user base gets monetised.We d

3、efine it as platforms thatWhat is Social Commerce?Behind the rizz of Social Commerce*e-shopaholics are a group of avid e-shoppers found in the analysis of survey results gathered between July and August 2022 from over 9,000 participants across six countries Singapore,Malaysia,The Philippines,Indones

4、ia,Thailand and Vietnam.While e-shopaholics made up just 15%of e-shoppers,theyre accountable for 45%of total e-commerce purchases.The popularity of these social-first,commerce-second platforms in Southeast Asia hinges on our unique use of social platforms here.Ninja Van Groups study on“Whats next fo

5、r the future of E-commerce in Southeast Asia?”found that social media is the modern-day search engine for*e-shopaholics.The SYNC Southeast Asia report“Bold Moves:Leading Southeast Asiasnext wave of consumer growth”foundthat social media is not only a highly used online channel for discovery but also

6、 across different stages in the purchasing journey.Bella Khan is an example of a Social Commerce seller in Malaysia.What is Social Commerce?Behind the rizz of Social CommerceThe ideal Social Commerce experience enables the entire shopper journey to unfold in the social environment.In Southeast Asia,