品牌营销促进收入增长的强大趋势.pdf

1、Reality is,Trends are just“information”,without the support and means to execute big ideas.Accor reports 11%revenue growth in H1 2024.Their success was driven by a 22%increase in the luxury and lifestyle division.The revenue growth is because of increase in luxury and lifestyle,and premium,midscale,

2、and economy divisions.Source:Hotel Management NetworkShort-term versus long-term thinking in brand-building:Process is more important than structure.Brand marketing is the strategy of cultural influenceSource:Ana AndjelicPROPERTYEXPERIENCEHOTEL BRAND MANAGEMENT11 million Cathay members globally will

3、 be connected with an unparalleled portfolio of nearly 8,800 hotels and resorts globally,which span over 30 leading brands from Marriott Bonvoy.Hotel brand:MarriottCase study:CollaborationsOpportunities exist in rebranding and repositioning,particularly in the full-service segment,as guests seek dif

4、ferentiating experiences and conceptsHotel brand:The Bodrum EDITIONCampaign:Luxury accommodations and a vibrant culinary scene on the Turkish Riviera.Unparalleled dining experiences from Bologna to Bodrum,bringing Michelin-starred Chef Stefano Ciottis innovative new Italian conceptCase study:Strateg

5、yTake advantage of these practical hacks to make brand marketing trends work for your hotel.Tuning into Guests:Social ListeningSocial Media MonitoringHotels can leverage social listening tools to track online conversations,identify guest sentiments,and understand rising trends.Sentiment AnalysisAnal

6、yzing guest feedback on social media allows hotels to identify areas for improvement,address concerns,and enhance guest experiences.Targeted StrategiesSocial listening insights help hotels tailor their marketing strategies and promotions to