1、Confidential and proprietary 2025 Nielsen Consumer LLC.All Rights Reserved.June 2025APACE-commerce Snapshot Report 2025 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary2Agenda1.Navigating Growth and Sensitivity in APAC Market APAC,Global E-commerce Powerhouse Intensifying Headwi

2、nds Shifting Consumer Behavior Price Sensitivity is Rising But So Are Digital Opportunities Beyond Price-What Really Drives Digital Purchases How APAC Markets Stack Up in Omnichannel Maturity2.Unpacking APACs Digital Commerce Landscape APAC Digital Commerce Landscape Most Digitally Penetrated Catego

3、ries by Country Top Growing E-commerce Categories by Country Lets Zoom In:Category Highlights Laundry Detergent Shampoo Instant Coffee Toilet Paper Brand Concentration Across Markets-Top 3 Share by category Where Trends Thrive Pet Food Beauty 3.Eliminate Blind Spots:Unlock Growth with Smarter DataCo

4、nfidential and proprietary 2025 Nielsen Consumer LLC.All Rights Reserved.Navigating Growth and Sensitivity in APAC Market1.2025 Nielsen Consumer LLC.All Rights Reserved.41)Insider Intelligence,eMarketer Forecast,Jan.2024|2)NIQ,GfK 2024 data,Forrester,Statista,Metric,Meti 2023 data|Find out more from

5、 The Ultimate Guide to OmnichannelAPAC is home to four of the top 10 largest populations in the world.APAC accounts for 62.6%of global e-commerce1).Five of the top 10 e-commerce retail share markets are in APAC1).China has the highest e-commerce penetration globally,with more than 40%of FMCG sales c

6、oming from e-commerce1).South Korea is similarly advanced in e-commerce penetrationPhilippines,Vietnam,Malaysia,and Thailand are among the top 10 fastest growing in e-commerce sales around the globe1).E-commerce in APAC is projected to reach a 30%share of FMCG by 20302).APAC has firmly established i