1、Confidential and proprietary 2025 Nielsen Consumer LLC.All Rights Reserved.Best Practices442/433 2025 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary2Event AgendaStartEndTimeTopicOwner13:0013:3030minMeeting registration 签到All13:3013:4010minWelcome speech 欢迎致辞Ryan Zhou 周凌卿NIQ中国

2、董事总经理NIQ China Managing Director13:4014:1030minDecoding Europes Consumption Code:Full View into 2025 Market Trends&Consumer Behavior 解码欧洲消费密码：2025市场趋势与消费者行为全景洞察James Luo 骆琦NIQ中国 咨询与洞察部门负责人NIQ China Customer Success Leader14:1014:4030minGrow Local,Go RegionalAPAC market and consumer insight 亚太市场趋势与消费

3、者行为深度洞察Craig HoulistonNIQ 全球客户咨询与洞察部亚太地区负责人NIQ APAC Regional Head of Consulting and Insights for Global Clients14:4015:1030minTea Break 茶歇All15:1015:4030minBrand Globalization Strategy:From Cultural Adaptation to Mindshare Dominance品牌全球化策略：文化适配到心智占领Rena PatelNIQ 高级副总裁、全球商业营销负责人SVP,NIQ Global Head of

4、 Commercial Marketing15:4016:1030minJourney and Breakthrough:Exploring and Practicing the Road of Chinese Brand Internationalization 征途与破局：中国品牌国际化之路的探索与实践Liyun Zhang 张莉芸NIQ 中国咨询分析与消费者洞察部门副总裁NIQ China SA&I TTAF Sales Leader,VP16:1016:4030minNIQ go global solution 破冰者蓝图：中企出海的精准导航与增长引擎Stephen Xia 夏知秋NI

5、Q 中国 本土市场核心客户商务负责人NIQ China Local Giant Sales Leader16:4016:5515minQ&A 问答环节All16:5517:0510minClosing 闭幕致辞Joachim AsbredeNIQ亚太 销售与业务运营高级副总裁SVP,Sales and Business Operations,NIQ APAC 2025 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietaryOpening Welcome 欢迎致辞Confidential and propriet

6、ary 2025 Nielsen Consumer LLC.All Rights Reserved.442/433 2025 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary2024年中国对外直接投资1628 亿美元，较上年同比增长+10%跨境贸易和投资是推进高水平对外开放的重要内容，推动高质量发展的重要力量，构建新发展格局的重要支撑。商务部、中国人民银行、金融监管总局、国家外汇局关于加强商务和金融协同更大力度支持跨境贸易和投资高质量发展的意见面对世界经济的复苏企稳，出海成为企业发展新机遇。4 2024