1、 2024 International Food Information Council 2025 International Food Information CouncilAmericans Americans Perceptions of Perceptions of ProteinProteinJuly 2025 2025 International Food Information CouncilThis report from the International Food Information Council(IFIC)contains results from two sepa

2、rate consumer surveysthe 2025 IFIC Food&Health Survey and the July 2025 IFIC Spotlight Survey.Each surveys methodology is briefly described below:July 2025 IFIC Spotlight SurveyIFIC commissioned this online survey among U.S.consumers(n=1000)to measure knowledge,attitudes,and beliefs about protein.On

3、e thousand adults ages 18 years and older completed the online survey from May 10-13,2025,and were weighted to ensure proportional results.Totals may not equal 100%due to rounding.SUGGESTED CITATION:International Food Information Council(IFIC).IFIC Spotlight Survey:Americans Perceptions of Protein.J

4、uly 2025.2025 IFIC Food&Health SurveyIFIC commissions this survey annually among U.S.consumers(n=3000 since 2024,n=1000 in prior years),with 2025 marking the 20th consecutive year of the IFIC Food&Health Survey.Results were weighted to ensure that they are reflective of the American population ages

5、18 to 80 years,as seen in the 2024 Current Population Survey.Specifically,results were weighted by age,education,gender,race/ethnicity,and region.The 2025 IFIC Food&Health Survey was fielded from March 13-27,2025.SUGGESTED CITATION:International Food Information Council(IFIC).2025 IFIC Food&Health S

6、urvey.METHODOLOGY 2024 International Food Information CouncilAccording to the annual IFIC Food&Health Survey,the percentage of Americans trying to consume protein is on the rise:In 2022,59%said they try to consume protein,67%in 2023,71%in 2024,and 70%in 2025.The 2025 IFIC Food&Health Survey also rev