1、ab8 July 2025Global ResearchUS Beverages,Household&Personal CareNielsen Trends For The Period Ending 6/28/25HPC Company Review:ELF+Mid-teens,CHD+MSDs,PG/CL/KMB+LSDs,CLX/REYN/ENR/EPC/KVUE-LSDsEarlier this morning,Nielsen released takeaway trends for the period ending 6/28/25.We would emphasize that t

2、hese figures reflect Nielsens Full View Measurement(FVM)market,which includes estimates for Amazon 1P sales as well as the historical xAOC+C channel measurement.On a relative basis,$takeaway for CHD outpaced most US HPC peers with the most recent 4-week$takeaway up+4.2%,which was+98bps seq.and+15bps

3、 on a 2-yr stack.PG trends were up+1.0%,-91bps sequentially and-63bps on a 2-yr stack,while CL trends were up+0.4%,which was-36bps sequentially and-143bps on a 2-yr stack.KMB takeaway accelerated sequentially in the latest period,up+2.1%(+38bps seq.and+91bps on a 2-yr stack).CLX sales were down-2.1%

4、,+100bps seq.and+47bps on a 2-yr basis,while REYN takeaway was down-1.2%(+5bps sequentially).Takeaway was-2.2%for ENR,+252bps seq.,while EPC$takeaway was down-0.9%(+820bps seq.).KVUE was-1.3%YoY,which was+71bps seq.and+228bps on a 2-yr stack.Takeaway for ELF was up+13.2%,a-851bps deceleration seq.an

5、d-745bps on a 2-yr stack,with the most recent week up+6.5%YoY.Beverage Company Review:CELH Low Forties,MNST+HSDs,KO+MSDs,KDP/FIZZ+LSDs,PEP/STZ-LSDs,SAM/TAP/BFB-MSDsIn the most recent 4-week period,$takeaway grew+4.7%for KO and+1.7%for KDP,and was down-3.2%for PEP,with KO and PEP accelerating sequent

6、ially.MNST was up+7.3%(-1bps seq.,+45bps on a 2-yr stack)while Red Bull decelerated to+14.5%(-152bps vs.last update).CELH saw 4-wk$takeaway accelerate sequentially to+43.7%with market share increased to 16.4%(vs.15.7%from last update).FIZZ takeaway was up+2%(+194bps seq.).In beverage alcohol,SAM-6.6