1、THE FUTURE OF COMMUNITY BANKING Report 2:Bankers Perspective on Community BankingCOMPANYCommunity banking has always been about more than just financial transactions.This study supports the premise that,for bankers,its about relationships,trust,and a deep commitment to the people they serve.But as t

2、he industry shifts with digital transformation and evolving customer expectations,our studys findings suggest that financial institutions,in particular community banks,must find new ways to maintain their relevance.Ask any banker in a community-focused institution,and theyll tell you the same thing:

3、people dont just choose a bank for the best interest rates or the most convenient mobile app.They choose institutions that understand their needs,support their businesses,and show up for their communities.The challenge today isnt whether banks can still provide that level of personal connection,its

4、how they do it in a world where face-to-face interactions are becoming less common.1|THE FUTURE OF COMMUNITY BANKINGDEMOGRAPHICS AND METHODOLOGY An online banker quantitative study was conducted following the consumer community banking research with respondents in both Canada and the US on the impor

5、tance of key community factors across national,regional,community,credit union and online only banking segments.The bankers study was conducted with 500 executives from a broad range of financial institutions to identify where there is alignment and diverging views with consumers on what community s

6、trategies have the greatest impact.CONTEXT2|THE FUTURE OF COMMUNITY BANKING BANKERS PERSPECTIVE:FINANCIAL INSTITUTIONS AS ANCHORS OF COMMUNITY TRUST According to the survey,31%of bankers identified financial institutions as one of the most vital industries in fostering a sense of community,ranking a