1、2025 STATE OF MARKETING TO ENGINEERSBUILDING TRUST IN THE AI ERAin collaboration with:22025 State of Marketing to EngineersIn the evolving world of marketing to technical audiences,one truth remains constant:technical buyers look for information they can trust.Over the past decade,weve witnessed a r

2、emarkable transformation in how engineers and technical buyers research,evaluate,and make decisions.What once depended heavily on relationships and in-person sales meetings has shifted to online research,peer reviews,and increasingly,tools that promise to harness the power of artificial intelligence

3、.Yet,even in this digital era,one thing is cleartrust and credibility are the cornerstones of success.At TREW Marketing,we are in a unique position to understand these dynamics.Every day,we work alongside technical companies to bridge the gap between intricate technologies and the audiences they ser

4、ve.My passion for this work stems from a lifelong appreciation for engineerstheir pragmatic problem-solving mindset,their commitment to precision,and their relentless pursuit of innovation.These qualities define how engineers approach their roles as buyers,and they demand that we,as marketers,adapt

5、and evolve our strategies to meet their needs.Today,we stand at a pivotal moment.The rise of generative AI platforms,new tools,and shifting content channels challenge us to rethink long-standing marketing playbooks while still keeping the cautious technical buyer ever in the forefront of our strateg

6、y.In preparing this research,my team and I sought to answer one essential question:What do engineers and technical buyers truly value in todays complex buying environment?Through this lens,weve explored the tools they use,the content they trust,and the behaviors shaping their decisions.What we found