04 Ipsos_数据揭秘峰会上的生成式人工智能研究.pdf

1、1 Ipsos|Opening the Black Box of AI|June 2024|Version 1|PublicTHEGENERATIVE AI ERAThe Use of AI in Market Research is not new,but Generative AI is the New Frontier30thOctober 2024Usana CHANTARKLUM3 Ipsos|Doc Name|Month Year|Version#|Public|Internal/Client Use Only|Strictly ConfidentialNew dawn Ipsos

2、|Data Demystified Summit Bangkok|30 October 2024|Presented Version4 Ipsos|Data Demystified Summit Bangkok|30 October 2024|Presented VersionWhat are we talking about when we talk about AI?Gen(erative)AICreates new content,such as images,videos,text,or music.Analytical AIAnalyses data sets to gain ins

3、ights and support decision-making.Autonomous AIPerforms tasks independently without human intervention e.g.robotic process automation.Ipsos|Data Demystified Summit Bangkok|30 October 2024|Presented VersionAcross all 3 dimensions,global investment in AI is booming.From$1.3 billion in 2013 to over$40

4、billion in 2023:a 3000%increase.5 Ipsos|Data Demystified Summit Bangkok|30 October 2024|Presented VersionSource:Stanford Universitys Human-Centred AI Institute6 Ipsos|Data Demystified Summit Bangkok|30 October 2024|Presented VersionSource:PwC Global Artificial Intelligence StudyIncreasing productivi

5、tyAI-driven efficiency creating more time to apply human intelligence elsewhere.Driving innovationAI-driven innovation driving newdemand:e.g.for hyper-personalised products.AI could contribute$15.7 trillion to the global economy by 2030.Ipsos|Data Demystified Summit Bangkok|30 October 2024|Presented

6、 VersionGENERATIVE AIIS EVERYWHEREAT IPSOS Ipsos|Data Demystified Summit Bangkok|30 October 2024|Presented Version8 Ipsos|Data Demystified Summit Bangkok|30 October 2024|Presented VersionWE LAUNCHED OUR GEN AI PLATFORM,IPSOS FACTODemocratiseEmbed Gen AI in the daily lives of all Ipsos employeesOpera