1、The Futureof SnackingConsumers vs Ultra-Processed FoodUltra-Processed+63%Artificial Ingredients-9%Indulgent+2%We areBlack Swan DataOur data and platform power more systematic,predictive and scientific insight and innovation programs for some of the worlds leading consumer goods brands.In this report

2、 we are exploring the US Snacking category.The insights inside do not come from surveys or focus groups.There are no questions asked.Nor any prompted,subjective sources.Our technology applies AI and predictive analytics to millions of online dialogues and data points to identify emerging trends and

3、help brands anticipate future consumer needs.Its innovation down to a science.A different approachThis report was created by Black Swans Insights Consultants using our consumer intelligence platform.How does it work?First,our platform retrieves all the relevant online consumer conversations surround

4、ing a category;in this example,77+million US Snacking conversations between Aug 2021 Aug 2023.AI language models help us analyze this data and isolate all the individual trending topics.Network clustering and association mapping understands how these individual topics connect and ladder-up into tren

5、d clusters and macro growth drivers.This dynamic segmentation framework is updated with new data monthly and evolves as categories and consumer needs evolve.Game-changing insights and innovation capabilitiesInsight and innovation teams love this data as it enables them to move from a whitespace to a

6、 product concept to fine-tuning the on-pack claims at speed without the need for multiple research studies or partners.77,691,865Online and Social Dialogue Data Points7,921Individual TrendsThemes|Benefits Claims|Products|Brands|Ingredients32Trend Clusters10Growth DriversUS Snacking Dataset(Aug 2021