1、Influencer Marketing Trends&Benchmarks:Data from 2,500+Later Campaigns2025 Report2Executive summaryWhats inside?We talked with 1,005 Later creators to learn how they charge,which partnerships appeal to them,and how they earn revenue in todays landscape.We also surveyed 214 U.S.-based marketers,rangi

2、ng from managers to CMOs,who oversee their companies influencer marketing programsand probed deeply into their strategies for planning,pricing,and measuring results.We paired this research with performance data from 2,500+campaigns that were run through Later.This provides a 360-degree view of influ

3、encer marketing in 2025,highlighting whats changed from last year and where the industry is headed.Influencer Marketing Trends&Benchmarks:A Data-Driven Guide for 20251,005 creators surveyed214 senior marketers surveyed2,500+campaigns analyzed3This report is part pulse check,part playbookIn this repo

4、rt,were answering some of the biggest questions marketers are facing right now:Youll also get a deep dive into:Lets get into it.What ROI should I expect from my influencer marketing campaigns?How can I drive better results from my campaigns,so that I can get more budget?How do I get promoted by show

5、ing the impact of my influencer marketing campaigns?Performance benchmarks by tier,platform,and industry,including average CPMs and CPEs to help you compare apples to apples Platform performance across TikTok,Instagram,YouTube,Pinterest,and Facebookand which ones work best for your industryHow much

6、creators are charging brands in 2025 and how to budget smarter for long-term partnerships and performance-based deals.Industry-specific insights and case studies to inspire your next campaignFuture trends regarding AI pricing models,virtual creators,and new rules of the road for ethical,high-perform