业务架构师：意外成为产品经理.pdf

1、3/18/2025 Business Architecture Guild Innovation SummitHonglei Zhou Honglei Zhou|Senior Business Strategist,Salesforce Professional ServicesBusiness Architect Business Architect The Accidental Product ManagerAgendaAgenda0101OverviewOverview02Discipline Evolution03Shared Skills,Distinct Roles04Case S

2、tudy&Scenarios05Age of AI06ConclusionAbout the SpeakerAbout the SpeakerSenior Business Strategist at Salesforce Professional ServicesCertified Business Architect Product Manager and AI Product Manager Certificate from the Product SchoolStudent of political and economic historyAccidental Product Mana

3、gerTool Collector and Practitioner ofBusiness Model Canvas|Value Chain Analysis|Process Diagram|SIPOC|Kanban|DMAIC|5 Whys|Kano Model|Capability Map&Maturity Assessment|User Journey Mapping|JTBD|Product Roadmap|Target Operating Model|Business Case|OKR|Success Metrics|Scaled Agile|Capability-based pla

4、nning|RICE Prioritization|MVPHonglei(Ellen)Z(w);(P)AgendaAgenda01Overview0202Discipline EvolutionDiscipline Evolution03Shared Skills,Distinct Roles04Case Study&Scenarios05Age of AI06ConclusionBegan in the 1930s with product managers juggling market research,advertising,and competitive analysis.Produ

5、ction-centric-Brand-focusFast forward to the digital eraProduct Managers now resemble minimini-CEOsCEOs-Digital Products/Services-Data-Driven Decisions-User-Centricity-Agile DevelopmentThe Evolution of Product ManagementThe Evolution of Product ManagementPaul McElroyAuthor of the 1931“Brand Man”Auth

6、or of the 1931“Brand Man”P&G memo P&G memo The Emergence of Business ArchitectureThe Emergence of Business ArchitectureCapabilitiesOrganizationValue StreamsInformationProductsStakeholdersPoliciesStrategiesInitiativesMetricsSource:BIZBOK GuideCore vs Extended DomainsCore vs Extended DomainsOffshoot o