利用数据推动大规模个性化：T-Mobile 和 Deep Sync 如何帮助品牌与消费者建立联系.pdf

1、Powering Personalizationat Scale with Data:How T-Mobile&Deep Sync Help Brands Connectwith ConsumersJeff FrantzVice President,Data&AI Commercialization,T-MobilePieter De TemmermanCEO,Deep SyncData Transformed Into IntelligenceConsumers are exposed to thousands of ads that are irrelevant to their beha

2、viors,needs,and wants.Marketers see wasted spend with every campaign due to a lack of personalization and segmentation.Maintaining the status quo is not a valuable experience for consumers or marketers.Todaysbrands have unprecedented access to data Data is essential to a marketers ability to success

3、fully promote their brandModern marketing challenges require customized workflowsThe most difficult part is connecting the dots,as one solution does not fit allConnecting the DotsBetween Data&IdentityCloud platforms,like Databricks,are uniquely positioned to help marketers build bespoke workflows th

4、at unlock the power of their customer data.ENRICHMENTHOUSEHOLDINGIDENTITYRESOLUTIONLOOKALIKE AUDIENCESENHANCEDONBOARDINGHYGIENETRANSACTIONMATCHING First-Party DataAD-BUYING PLATFORMSTHIRD-PARTY DATATRANSLATIONConnecting the Modern Marketing Problems Require Modern SolutionsHighly-Differentiated Data

5、sets for Marketing&AnalyticsDEEP SYNCA leader in deterministicidentity that has curated highly-accurate,direct mail-grade consumer,resident,business,mover,homeowner,student audiences and data solutions for decades T-MOBILEAn exclusive collection of fully-consented T-Mobile audience segments built fr

6、om mobile app engagement,interests,and location dataA POWERFUL COMBINATIONThis exclusive collaboration powers modeled audience segments built from T-Mobiles consented-customer data signals to provide hyper-targeted,high-value audiencesCLEANENRICHUNDERSTANDENGAGEENRICHPower segmentation and targeting