传统 MDM 已死下一代数据产品如何赢得企业青睐.pdf

1、Dan Onions,Global Head of Data Mgmt,Quantexa10thJune,2025Traditional MDM is dead.How next generation Data Products are winning the enterpriseA requiem to traditional Master Data ManagementCustomersSuppliersLocationsProductsPaymentsDigital interactionsInventory/ShippingPurchasesSalesMASTER DATATRANSA

2、CTION DATA3rdpartySharedRetailWholesaleSpecialistThe war that MDM failed in the complex landscape of enterprise ITAPPLICATIONS AND DATAApplications capture and maintain data in silosIntegration is complexDATA PLATFORMSRiskFinanceOperationsSalesComplianceData co-located,poorly joinedCostly to maintai

3、nData warehousesData analyticsOperational data storesData ScientistsManagersData AnalystsCustomer serviceManagersOperationsLack of trust in dataLack of agilityData ProductsDecision IntelligenceINTERNALEXTERNALDATA SOURCESTwo heroes that defeated MDM Customer IntelligenceComplianceFraudFinancial Crim

4、eRiskSupply Chain IntelligenceEnterprise Data ProductsFoundational Data ProductsAnalytical Data ProductsGrowOptimizeProtectDATA CONSUMERSApplicationsData AnalyticsData warehouseAI/GenAI/LLMsContextual FabricData Products+Decision IntelligenceBattleground 1:Business Value$200m Revenue raised by Globa

5、l Bank20%Operational gain on transaction processing time for customers 75%Reduction in false positive alerts$3bnverified savings across banking customersCustomer IntelligenceFraudFinancial CrimeRiskKnow Your Customer(KYC)Supply ChainCustomer&Producer 360Claims Analytics&STPUnderwriting RiskClaims&Su

6、pplier fraud Provider collusionSupply Chain$200m pa improvement in loss ratio67%increase in fraud impact 90%complex handler efficiency+$420k business saving during devTraditional MDM“In 18 months,well have key sources conformed.”“Business value?The business must comply”Battleground 2:Fragmented and