Databricks on Databricks：利用 Lakehouse 助力营销洞察.pdf

1、Transforming our Marketing Foundation Databricks on Databricks StoryElizabeth Dobbs&Anoop Muraleedharan6.9.2025/AVP,Marketing Technology,Data and GrowthDatabricksElizabeth DobbsMarketing Analytics at Databricks/Sr Director,Marketing AnalyticsDatabricksAnoop MuraleedharanWere proud to represent an in

2、credibly talented and scrappy global team of marketers,analysts and engineers whove spent the last 2.5 years fixing the plane while keeping it flying.The content were presenting is a reflection of their grit,creativity,and hustle.Today,Marketers are being asked to:Predict customer behaviorOptimize i

3、n flight campaignsDeliver Netflix-like personalization all at scale,in real timeThe 10 x Engineer Speed Automation Scale Better decisions Faster execution Scaled personalization10 x Engineer10 x Marketeris now a Marketer.BatchSteamingStructuredUnstructuredProductEventsWebHow Can the Data Team Power

4、Growth?Better PersonalizationBringing the worlds of campaign and customer data togetherEmpowered MarketersFaster insights,contextual understanding,natural language Smarter CampaignsBridging the gap between insights and activationAI Driven ExecutionReducing human effort in our repeatable tasks How Ca

5、n the Data Team Power Growth?Better PersonalizationBringing the worlds of campaign and customer data togetherEmpowered MarketersFaster insights,contextual understanding,natural language Smarter CampaignsBridging the gap between insights and activationAI Driven ExecutionReducing human effort in our r

6、epeatable tasks How Can the Data Team Power Growth?Better PersonalizationBringing the worlds of campaign and customer data togetherEmpowered MarketersFaster insights,contextual understanding,natural language Smarter CampaignsBridging the gap between insights and activationAI Driven ExecutionReducing