1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Unlocking Potential:Driving Footfall in Canadas On PremiseExploring On Premise sentiment,visit drivers,in-venue behaviours,and the biggest opportunities for growth.2025 Nielsen Consumer LLC.All Rights Reserv

2、ed.Understanding Consumer expectations for Canadas On PremiseOn Premise Sentiment What motivates consumers to continue prioritising On Premise visits in 2025?On Premise Occasions How are consumer preferences for occasions evolving and what are factors that could encourage spontaneous visitation?The

3、Path to Purchase(OPUS preview)What factors influence purchasing behavior at a venue,and how can we shape customer decisions before they arrive?123 2025 Nielsen Consumer LLC.All Rights Reserved.“3Its clear that the On Premise holds a special place in the hearts of Canadian consumers.For suppliers and

4、 manufacturers,this isnt just a channel-its a powerful engine for growth.The insights weve gathered reveal what drives people to go out,how they want to feel when they do,and what keeps them coming back.Brands that deliver memorable experiences here can earn not just loyalty,but valuable trial that

5、extends into Off Premise sales.Understanding these motivators is key to winning in a competitive landscape.Mitch StefaniDirector-On Premise 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.On Premise SentimentWhat consumers think of the On Premise 4 2025 Ni

6、elsen Consumer LLC.All Rights Reserved.5Quality vs AtmosphereOn Premise venue visits are seen as a special occasion or treat,with a high preference for quality food and drink Unique experiencesOn Premise venues offer an atmosphere they cannot replicate at home demonstrating a strong affinity for the