1、January 2025Ultra-Processed Foodsin the food and drink industryDive into our Ultra-processed foods section to discover key insights and cross-sector takeaways.Consumer Horizon:Ultra-Processed FoodsJanuary 2025 1HighlightsNearly all(90%)of UK consumers have heard of the term ultra-processed foods Pag

2、e 6Over two-thirds(67%)of consumers are very concerned about affording their groceries,more than double three months previously(31%).Page 10More than two-thirds(68%)of UK consumers pay attention to the level of processing in healthy foods,with one in five(21%)focusing on it a lot.Page 9Three in five

3、(60%)people want to see information about processing methods on food packaging.Page 18One in three(32%)consumers are trying to kick their UPF snacking habits.Page 16Over four in five(82%)UK consumers purchased convenience food at least once in the week leading up to the survey.Page 17MethodologyVypr

4、 is a leading product intelligence platform designed to empower brands with the insights needed to make informed product decisions at the right moments.Our platform leverages a proprietary community of over 80,000 UK consumers,providing our cutomers with direct access to real-time feedback.This uniq

5、ue capability allows brands to refine their strategies and develop products that truly resonate with their target audiences.At Vypr,we go beyond traditional market research by focusing on the immediate,intuitive reactions of consumers.Instead of lengthy questionnaires,we engage our community with sh

6、ort,targeted questions that capture fast,instinctive responses.This approach is rooted in the principles of System 1 thinking,a concept popularised by Daniel Kahneman in his seminal work,Thinking,Fast and Slow.System 1 represents the brains quick,automatic decision-making process,which is responsibl