1、UK festivalgoer report 2025Who are UK festival goers this year,and what are their consumer preferences?/Research realityU N I T E D K I N G D O MBehind the wristbands:Festivals are a defining part of the British summer from muddy fields to headline acts.In 2025,the UK festival scene is as vibrant as

2、 ever,but who exactly is showing up?And what does the modern festival experience really look like?This report goes beyond the headlines to explore the people behind the wristbands.We set out to understand not just how many are planning to attend festivals this year,but who they are,what theyre looki

3、ng forward to,how theyre getting there,what theyre packing,and how much theyre spending along the way.From travel choices to spending habits and expectations on-site,this report offersa deep dive into the behaviour,mindset,and motivations of UK festival goers in 2025.”UK festival goer report 20252In

4、troductionAgnieszka HoffmannResearch Director,YouGov UKUK festival goer report 20253Powered by the YouGov panelStart your audience analysisThe insights in this report are fuelled by YouGovs consumer research panel,which has 28 million registered members from 55+markets.Every day,our members trust us

5、 with their data and opinions enablingus to gain insights into behaviours and attitudes from people of all ages,backgrounds and beliefs.Inclusion is essential for our members,our clients,and our mission.We invest millions each year to ensure we can create truly nationally representative online sampl

6、es and access hard-to-reach groups.The Pew Research Centre concluded that YouGov“consistently outperformed other online competitor samples for accuracy.28mregistered panel members55+marketsUK festival goer report 202541Festival facts2Accommodation preferences3Travel routes4Food and drink choices5Bea