1、15Ultra Processed FoodsOctober 2024In the food and drink industryIntroductionThe ongoing drive towards health and wellness is continuously reshaping the UKs food and beverage industry.Consumers,increasingly fastidious about their personal health goals,are scrutinising the products they purchase,seek

2、ing out offerings that not only support their wellness objectives but also provide transparency around ingredients and processing methods.This growing demand for transparency and nutrition-conscious options is influencing how the grocery,dining,and takeaway sectors adapt to meet these evolving expec

3、tations.This Ultra-Processed Foods(UPFs)report draws on data from Vyprs proprietary community of over 80,000 UK consumers to offer key insights into shifting consumer attitudes and behaviours.By meticulously analysing preferences and concerns across various age groups and sectors,we provide a compre

4、hensive look at the trends shaping the market today;from the generational divide in UPF awareness to the delicate balance between affordability,convenience and health.This report delivers practical guidance,empowering industry stakeholders to navigate the complexities of consumer perceptions around

5、UPFs proactively.We explore how brands can leverage education,innovation,and digital integration to deliver offerings that resonate with health-conscious shoppers while maintaining the convenience and affordability they demand.In the following sections,well uncover the nuances of consumer attitudes

6、towards UPFs,highlighting the tensions between ease,health and cost that are shaping purchasing decisions across the nation.This report serves as your roadmap to understanding and addressing the evolving dynamics of the UPF landscape.Consumer Horizon:Ultra Processed FoodsOctober 20242In BriefThe foo