1、Consumer insights shaping the electric vehicle rental marketApril 2024In brief&Introduction2Attitudes towards EVs3Likelihood of hiring an EV4Expectations on hiring an EV8Loyalty schemes12Vehicle hire habits15Conclusion18ContentsConsumer insights shaping the electric vehicle rental marketApril 20242I

2、n briefElectric vehicles(EVs)are shaping the future of transportation,with the UK government setting the goal to electrify all new vehicles by 2035.Using the Vypr platform,we engaged with members of our community who hire vehicles at least once a year to find out their thoughts on this topic.This re

3、port is a guide for vehicle mobility companies aiming to understand consumer sentiment and behaviour towards EVs.It offers insights into the current preference for hiring EVs,identifies hurdles consumers face and explores loyalty schemes alongside general vehicle hiring habits.Using these insights,v

4、ehicle mobility companies can accelerate towards a greener future,ensuring their services align with consumer expectations and the upcoming government targets.Consumer sentiment towards EVs:55%of consumers have a positive view of electric vehicles(EVs)and want to embrace cleaner transportation,but m

5、any still feel uncertain about this technology.Hiring willingness and preferences:Interest in hiring EVs varies with context.Some would consider an EV for short trips like a weekend away,but many have concerns about charging infrastructures.Barriers and information needs:Key barriers include knowled

6、ge of EVs,charging station availability and charging times.There is an underlying need for clear information on costs,range and charging logistics.IntroductionWhats your opinion of electric vehicles?Positive ResponsesNegative ResponsesNeutral ResponsesI think they are the future.With climate change