1、January 2025Spotlight on Frozen FoodIn collaboration with Consumer Horizon:Spotlight on Frozen FoodJanuary 2025 1HighlightsThe overwhelming majority(94%)of UK consumers buy discounted frozen foods,with 52%opting for this a lot.Page 5Two-thirds(66%)of consumers are more likely to buy frozen food that

2、 is labelled as sustainably sourced or produced Page 7Over half of consumers(55%)will pay extra for frozen foods that are sustainably sourced.Page 7Nearly nine in ten(89%)of consumers think that the nutritional quality of frozen foods has improved in recent years,with a quarter(26%)saying the improv

3、ement has been significant.Page 9Two-thirds(65%)of consumers check to see if preservatives,artificial flavours or additives have been added to frozen foods.Page 7Just a quarter(25%)of UK grocery shoppers think that the higher prices of premium frozen brands are always justified.Page 13Dive into our

4、Spotlight on Frozen report to discover key insights and cross-sector takeaways.MethodologyVypr is a leading product intelligence platform designed to empower brands with the insights needed to make informed product decisions at the right moments.Our platform leverages a proprietary community of over

5、 80,000 UK consumers,providing our cutomers with direct access to real-time feedback.This unique capability allows brands to refine their strategies and develop products that truly resonate with their target audiences.At Vypr,we go beyond traditional market research by focusing on the immediate,intu

6、itive reactions of consumers.Instead of lengthy questionnaires,we engage our community with short,targeted questions that capture fast,instinctive responses.This approach is rooted in the principles of System 1 thinking,a concept popularised by Daniel Kahneman in his seminal work,Thinking,Fast and S