Tealium：2025年客户数据的未来研究报告：AI、客户数据平台与实时数据（英文版）（34页）.pdf

1、The Future of Customer Data:AI,CDPs,and Real-Time DataCustomer data can be your greatest asset or biggest risk.See how leading companies use customer data solutions to drive better business performance.Executive summary 03Key findings 04Chapter 1:AI,real-time CX,and privacy:Adapting to market demand

2、s 05How are CDP users adapting to market forces compared to non-CDP users?Which CDP elements are most important for AI?Chapter 2:CDP selection,adoption,and usage 13How are businesses selecting their CDP?Which teams are using a CDP and how are they using it?Chapter 3:Data sources,utilization,and inve

3、stment 20What are the data sources that mature CDP users use?How are advanced CDP users maximizing their investment?Chapter 4:Success metrics and satisfaction 28Do CDP users achieve their business goals faster?How?How are CDP users measuring success?What to do:Strategic recommendations 32About the s

4、urvey:Methodology 33About Tealium 34TABLE OF CONTENTS 2025 Tealium Inc.All rights reserved.The Future of Customer Data:AI,CDPs,and Real-Time Data2123 2025 Tealium Inc.All rights reserved.3Delivering results in a demanding,data-focused eraReal-time customer data is increasingly vital to business perf

5、ormance according to the 2025 Future of Customer Data research.As Artificial Intelligence(AI)adoption increases and customers demand personalization and privacy,more organizations are moving toward real-time customer data management to hit business objectives and outperform competitors.This years st

6、udy the sixth year of this vendor-independent research received detailed responses from 1,200 professionals globally.The response base includes B2B and B2C companies across various departments,industries,and countries worldwide.In particular,to examine the role and performance of Customer Data Platf