1、Festive Trendsto KnowDecember 20241ContentsIntroductionHighlightsSeasonal Sustainability and Circular EconomyHealth and WellnessFrozen Foods and Seasonal Spending Habits345912This report has been brought to you using Vyprs latest insights,gathered from a proprietary consumer panel of 80,000 UKindivi

2、duals representing the national demographic.The Frozensection was developed in partnership with the British Frozen FoodFederation.2Ultra-Processed Foods and the Season of Indulgence15In Conclusion18Frozen Foods on the Rise-Pg 12 Over 61%of consumersare willing to servepremium frozen food forspecial

3、occasions,demonstrating a growingappetite for qualityconvenience duringholiday celebrations.HighlightsSustainability in Action-Pg 6Nearly three-quarters(75%)of consumersare concerned about reducing food wasteduring the festive season,with 70%planningto upcycle leftovers-blending sustainabilitywith n

4、ostalgia and cost-saving.The Indulgence Factor-Pg 16Nearly half of consumers(47%)increase their consumption of ultra-processed foods(UPFs)during the holidays,with 24%admittingfeelings of guilt signalling for brands to innovate with healthierindulgent alternatives.3The festive season is a time of cel

5、ebration,indulgence,andtogetherness,but it also reveals evolving consumer behaviours thatprovide significant opportunities for brands and retailers.Across thefour key areas explored in this report:Sustainability and CircularEconomy,Health and Wellness,Frozen Foods,and Ultra-Processed Foods(UPFs),a c

6、ommon thread emerges.Consumersare navigating the balance between tradition and modernity,indulgence and responsibility,and convenience and quality.Sustainability is becoming increasingly integrated into festivepractices,with many consumers prioritising reducing food waste,making eco-friendly packagi