1、TABLE OF CONTENTSOverview:The Era of Data Differentiation 3Market forces and the change imperative 4The impact on your organization 11How do you address these top challenges and get started?13Dollars and sense:The payoff for Data Differentiation 18Ready to differentiate your business?21Winning in th

2、e Era of Data DifferentiationOVERVIEWThe Era of Data Differentiation Data has become the lifeblood of business.Its a critical resource that demands careful collection,filtering,enrichment,and management so it can be activated and used across the organization.2024 is a pivotal year for the evolution

3、of data.Were truly entering a new era The Era of Data Differentiation.Consider:AI and Machine Learning thrive on clean,consistent data Customer experience(CX)excellence demands data updated and activated in real time Privacy regulations and evolving consumer expectations mean that if you dont have c

4、onsent to use the data,its value disappears;in fact,it can introduce risk to the business Data differentiation means organizations with the best data win;those without it will be left behind.And to be the best,youll need excellence across collection,consent,and real-time activation.So how do you get

5、 there?Collecting and transforming your data whether from a data warehouse,a call center,or dozens of other sources requires a proactive internal strategy,ongoing oversight,and the right technology choices.This eBook will equip you for the task.We detail key trends,examine the real payoff from focus

6、ing on data differentiation,and provide a playbook for creating a data layer for your organization,working in concert with a customer data platform(CDP)that helps manage customer data.Together,this CDP+data layer approach sets you up to stand out in your competitive marketplace.4 2024 Tealium Inc.Al