1、Expedia TAAP|Travel Research ReportDecoding the travel advisor clientUnderstanding client needs and preferences Expedia TAAP|Travel Research ReportExpedia TAAP|Travel Research ReportContentsOverview03Trip behavior of the travel advisor client05Why travelers use advisors07Types of trips booked throug

2、h an advisor08Engaging a travel advisor10How travelers select an advisor 12Support travelers are looking for from advisors14How travelers become loyal to advisors 16The bottom line The Expedia TAAP advantage18192Expedia TAAP|Travel Research ReportExpedia TAAP|Travel Research Report3Expedia TAAP|Trav

3、el Research ReportAs a travel advisor,understanding your clients is foundational to creating personalized trips that delight them at every step of their journey.However,there is limited data and insights on this audience,making it harder to recognize their distinct needs,wants,and behaviors.To deepe

4、n our knowledge of these travelers,we developed custom research on travel advisor clients around the world.The aim of the research was to understand the habits and preferences of travelers who use travel agencies,what they are looking for from advisors,and the factors that determine loyalty and rete

5、ntion.We conducted a custom online survey with Wakefield Research across 10 markets:Australia,Brazil,Canada,Germany,India,Italy,Mexico,Spain,the UK,and US.The survey included 5,000 respondents who used a travel advisor for a leisure trip in the last 18 months.OverviewMethodologyExpedia TAAP|Travel R

6、esearch Report1.Expert advice and time savings are the top reasons to use travel advisors.2.Travelers use advisors to provide stress-free experiences,often using them for complex trips like international travel or multi-destination trips.3.Travelers want help with travel-related services beyond book