1、2025 Global CMO NavigatorCX EDITION02About This Study At dentsu,we are driven to innovate.Through innovation,we ensure the impact our clients need to drive growth in their business,while also generating a positive effect on the industry,society,and the world.Delivering innovation requires an underst

2、anding of consumer sentiment and their expectations for the future.At the same time,it is critical to understand brands challenges and opportunities to develop a unique point of view on how they can stand out and better prepare for whats next.This is why three years ago we launched the global dentsu

3、 CMO Navigator as a companion piece to our global Consumer Navigator research platform.B2B International administered the survey in February 2025,when tariffs were on the horizon but had not yet fully impacted the market,reaching as many as 1,900+marketing leaders in 14 countries.Merkle is publishin

4、g this report,which is dentsus global experience and transformation consultancy integrating data,technology,and strategy to power experience-led business transformation.It features a section that dives deep into CMOs mindsets and plans when it comes to CX and digital transformation.It is a companion

5、 piece to two forthcoming studies in the CMO Navigator series,focused respectively on CMOs mindsets when it comes to creativity and media transformation.Beyond offering insight into CMOs mindsets,this report also helps you develop an understanding of the business climate stakeholders are navigating

6、across different regions of the world.We decided to present CMOs in Japan as a standalone audience rather than group them with their APAC peers in our regional deep dives,as their sentiment is often at odds with that of their regional colleagues.This report also leverages findings from our Consumer