1、Future Consumer 2027:EmotionsWGSN ensures the worlds leading brands create the exact products that tomorrows consumers will buyFUTURE CONSUMER 2027WGSNEMOTIONSSince the pandemic and the polycrisis that followed,emotion became the central driver of all consumer behaviour.How we shop,what we buy and t

2、he brands that we choose have become inextricably linked with the way that we feel.For brands,understanding these emotional drivers is fundamentally important.Your success will be determined by how your future consumers react to your brands narrative,products and the experiences that you create.In o

3、ur new flagship forecast,Future Consumer 2027:Emotions,we offer a roadmap to these key emotions and explain how you can create the right products for your consumers by tapping into their thoughts,feelings and behaviours.Nik DinningVice President of Marketing,WGSNOur emotions shape who we are,connect

4、 us with others and define what it means to be human.”“IntroductionKnow how consumers will behave before they even know it themselvesFUTURE CONSUMER 2027EMOTIONSThis forecast provides a roadmap to future-proof your business,enabling you to understand exactly how consumers will be feeling in two year

5、s time and,importantly,how they will want to feel.Emotions offer a new framework for understanding consumers and supercharging product innovation,business growth and customer engagement.They are a powerful tool that can be harnessed to shape how customers react to your brands narrative,products and

6、experiences,ultimately influencing their purchasing decisions and building brand love.WGSNs flagship forecast,Future Consumer 2027:Emotions,identifies six key emotions that will shape consumer behaviour in 2027.The following pages provide a preview of three of those emotions,which will be crucial fo