1、iStock/photomanVUS Results Global Private Label Study20242Simon-Kucher|2024 US Results from Global Private Label Study1.(2024 study:end of 2023/beginning of 2024(time of high inflation)This study provides an in-depth examination of developing consumer purchasing behaviors and the growing popularity

2、of private label products in todays marketDrawing insights from a survey of 1,000 consumers across the US,this study explores the shifting dynamics that influence buying decisions and the rising potential of private label productsKey insightsWhich key shopper segments are driving private label growt

3、hWhat is most important for shoppers in their purchasesHow shoppers interpret price this year compared to last yearKey drivers of trust,value,and quality perceptionsStrategic opportunities for retailers and manufacturers to strengthen private label appealThese findings offer a strategic overview of

4、current consumer mindsets and behaviors,with actionable insights across categories.For companies looking to dive deeper,our experts are ready to deliver tailored analyses and forward-thinking strategies to accomplish your companys objectivesWelcome to the US Results from Simon-Kuchers Global Private

5、 Label Study IntroductioniStock/FreshSplash3Simon-Kucher|2024 US Results from Global Private Label StudySimon-Kucher|2024 US Results from Global Private Label Study,N=1,000Respondent overview:Engaged a diverse set of respondents across key demographic factors such as gender,age,household size,and in

6、comeGenderNumber of people in the householdAge(in years)Annual household income50%50%15%21%21%21%22%18-2425-3435-4445-5455-6522%22%17%14%13%6%5%Under$25,000$25,000-$49,999$50,000-$74,999$75,000-$99,999$100,000-$149,999$150,000-$199,999$200,000 ormore5+1234COLOURBOX/Syda ProductionsPurchase frequency