1、Reengineering Search for an AI-First World2025Table of Contents01Foreword03Executive Summary04Searching06Shopping08Scrolling10Streaming12AI Growth Enablers16Final Thoughts18Contact InformationForeword01Dan RobertsGlobal VP Search,AssemblyGoogle Marketing Live 2025 arrives at a defining moment for ou

2、r industry,not just because of whats changing,but because of whats being rebuilt.Search is no longer a siloed keyword query engine.Its becoming a dynamic intelligence machine that shapes how people search,scroll,stream,and shop.In a world where AI makes more decisions,competitive advantage lies in w

3、hat we feed them,and how we guide them.At Assembly,weve spent the last two years reengineering our Search proposition around one belief:AI doesnt just automate performance,it amplifies intelligence.But only when we give it the right inputs,meaningful oversight,and the freedom to test,learn,and adapt

4、 at speed.This POV isnt simply a reaction to product updates from Google Marketing Live 2025.Its a strategic interpretation of what they mean for the brands we serve globally.The direction of travel is clear from this years GML and Google I/O:AI is reshaping not only how Search works,but how markete

5、rs need to think.Legacy models will struggle.Intelligent systems(powered by structure,signals,and strategy)will thrive.This is where STAGE,and our proprietary solutions&approach at Assembly helps our clients move beyond optimization and enables us to start engineering for growth.What follows is a gl

6、obally informed view,shaped by the expertise of our teams,and grounded in real-world experience helping clients transition from traditional SEM to AI-powered growth engines.It reflects the conversations were having every day with clients and platforms alike;about control,transparency,incrementality,