品牌金融(Brand Finance):2025年非洲品牌价值200强年度报告(英文版)(41页).pdf

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品牌金融(Brand Finance):2025年非洲品牌价值200强年度报告(英文版)(41页).pdf

1、Africa 200 2025 The annual report on the most valuable and strongest African brands MTN retains its position as Africas most valuable brand +South African brands dominate Africa 200 ranking;top 10 most valuable brands all hail from South Africa+Top 20 strongest African brands all earn an AAA+rating;

2、South Africas Checkers becomes strongest African brand in 2025+Capitec Bank is named fastest-growing African brand,while Kenyan brands also record notable growthBrand Finance Africa 200 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand FinanceForeword 6Jer

3、emy Sampson,Chairman,Brand Finance Africa Regional Overview 7Valuation Analysis 8Most Valuable African Brands 2025 10Most Valuable Brand:MTN 11Fastest Growing Brand Value:Capitec 12Brand Strength Analysis 13Sustainability Analysis 16Brand Value Ranking(USDm)18Insights 22Brand Building through Sponso

4、rship:23 Considerations for all Brands Hugo Hensley,Head of Sports Services,Brand FinanceBanking 500 Insights:27 African Banks punch above their weight with strong Brand Growth Jenny Moore,Strategy&Insight Consultant,Brand FinanceSoft Power in Sub-Saharan Africa:30 Challenges and Opportunities in 20

5、25 Konrad Jagodzinski,Place Branding Director,Brand FinanceMethodology 33 Our Services 39Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartere

6、d accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is offi

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