1、Choosing the best shadeChoosing the best shade for every eventfor every eventSHOPPERPREFERENCEREPORT 2025 TABLEOFCONTENTS0305071644576029ForewordIn this report Continuous pursuit of trust spans multipletouchpoints in the buying journeySocial commerce is mainstream,drivenby informed and engaged shopp

2、ersInteractive shopping experiences gaintraction with Gen Z and millennialsKey takeaways Value shoppers shift to storebrands for smarter spendingCreator content matters,and credibility converts 2025 Bazaarvoice,Inc.Economic uncertainty isreshaping how shoppers buy.They are getting smarter,seeking va

3、lue,trust,and real voices that matter.So,how do brands deliverwhat theyre chasing?Shoppers wont move without trust.Theyre scrutinizingeverything from start to finish.You need a strategy that buildsconfidence at every step,combining User-Generated Content(UGC)with testimonials and demos for credibili

4、ty.You mustmove beyond one-off creator deals and invest in long-termpartnerships that deliver honest,in-depth reviews not justsurface-level hype.Zoom in on social commerce,and its clear:authenticity wins.Real testimonials and product demos swaymore than polished brand ads,giving shoppers the raw tru

5、ththey need to make a confident purchase.Shoppers are looking to save money,choosing store brands overpricier alternatives because they offer quality without the highcost.Its not just about low prices.Shoppers want products thatare easy to find,with simple information and great deals.To winthem over

6、,make your products quality and value shine,offer thedeals theyre hunting for,and ensure visibility everywhere theyshop.When a product feels worth it,comes with a great offer,and is easy to find,its more likely to land in their cart.Quality at store brands,minus the big price tag thats what shoppers