1、AI adoption trends in medium-sized businesses,and implications for technology providers May 2025Do you have AI appeal?Medium-sized businesses are the large enterprises of tomorrow Were defining medium-sized businesses(MBs)as organisations with 100999 full-time employees Scale your AI business by und

2、erstanding them betterGet AI appeal|2ForewordAI is reshaping how organisations of all sizes operate,compete and innovate.Medium-sized businesses are well positioned to drive this transformation,balancing operational flexibility with sufficient scale and investment capacity to implement and expand AI

3、 initiatives.In this report,Analysys Mason examines how MBs are approaching AI from deployment status to use cases,deployment models,benefits,vendor selection criteria and purchasing behaviour.The report also highlights best practices from early adopters that other organisations may look to replicat

4、e as they progress through their AI journey.These insights are based on a survey of over 600 organisations in Australia,New Zealand,the UK and the USA,supported by executive interviews with major technology players.We hope these findings help global technology providers and their partners confidentl

5、y position themselves for early success in the fast-moving AI market.Hugues-Antoine LacourPrincipal hugues-While large enterprises have historically led the adoption of artificial intelligence(AI),medium-sized businesses(MBs)defined here as companies with 100999 full-time employees are increasingly

6、recognising AI as a strategic lever for growth,operational efficiency and differentiation.With a strong appetite for innovation and the organisational flexibility to implement change,these organisations are moving quickly to explore and deploy AI solutions.In 2024,the MB segment spent nearly USD800