1、THE STATE OF COMMERCE 2025How todays customer loyalty trends are defining the shape of retails future7%Ecommerce sales in 2024 were up 7%year over yearCommerce in 2025 What a state were inThe state of commerce is constantly redefined by a tangle of trends the pandemic,supply chain choke points,infla

2、tion,sustainability,geopolitical upheaval,domestic politics,the ongoing digital transformation.In 2025,the effects of the past and the pressures of the present will do their part to shape the industry.Notably,retail leaders this year will keep a close watch on the rise of the value-oriented consumer

3、,the need to look beyond conversion as a measure of success and the direction of the macro-economy in a time of ongoing global disruption and proposed domestic policy changes including ramping up tariffs.The year started off with important tailwinds.Ecommerce sales in 2024 were up 7%year over year,a

4、ccording to Signifyd data.And the industry is coming off of a record-setting holiday shopping season that saw online sales in North America also increase by 7%over a strong season a year ago.2The State of Commerce 2025 will dig into current retail trends and the prevailing sentiment of consumers who

5、 fuel retail success.Well map out a course that provides merchants with the building blocks for capitalizing on that success,including discussions around:State of Commerce consumer survey methodologySignifyd commissioned survey firm Talker Research,formerly OnePoll US,to survey 1,000 U.S.consumers w

6、ho shop online.The online survey was conducted during the week of Nov.27 through Dec.2,2024.What online shoppers need to truly be satisfied,according to a consumer survey commissioned by Signifyd.Why customer lifetime value is overtaking conversion as the golden metric for ecommerce retailers.How pe