1、SHOPPEREXPERIENCEINDEXV O L U M E 1 803050713394524Foreword In this report Social medias full-funnel influencePersonalized offers motivate shoppersKey takeaways Todays shopper path:Blendingonline and offline seamlesslyTABLEOFCONTENTSConsumers trust fellow consumers The influence of UGC and creator c

2、ontent2Brands and retailers,getready:Your customers havespoken again,and theyremaking their expectationsfor 2025 crystal clearWhats on their minds?In case you need to further substantiate your social media strategy,look no further.Your consumers are increasingly using social media for every touchpoi

3、nt of theirjourney,from awareness,to consideration,purchase and advocacy.This pattern hascontinued over the last three years,with consideration and advocacy showing thehighest relative increase.Time to sweat the assets-and your entire content supplychain of branded and organic content-as part of you

4、r full-funnel strategy.Yourconsumers appreciate that.Last year,we asked shoppers to self identify themselves within three categories ofcreators-passive(lurkers),reactive(will share when prompted),and proactive(always on).This year,we saw a significant jump in the reactive category-54%thisyear compar

5、ed to 36%last year-and the rise is coming from the passive category.Every other shopper is willing to create content on your brands and productsbehalf,if you will only ask them.They are a powerful,cost-effective,and authenticsource of your User-Generated Content(UGC)strategy-the holy grail of market

6、ing.Creators are among all of us88%of shoppers want a seamless shopping experience across differentchannels(online,in-store,mobile).While online and social media wateringholes continue to rise,physical stores are playing a huge role in shaping theshopping journey.Time to consider further optimizing