尼尔森IQ：穿越周期 激活增长：2024年中国乳制品行业思想领导力报告（英文版）（18页）.pdf

1、 2023 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Data Period:Updated to 2412 Round2024 China Dairy Industry Thoughts LeadershipNavigating CyclesActivating Growth2/4 2025 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary 2025 Nielsen Con

2、sumer LLC.All Rights Reserved.2CONTENTSOverview of macroeconomic and dairy market developmentHow to break the supply-demand imbalance and boost the demand for dairy products?The way for small manufacturers to break through the supply-demand imbalance market 2023 Nielsen Consumer LLC.All Rights Reser

3、ved.2025 Nielsen Consumer LLC.All Rights Reserved.Data Sources：NIQ Consumer Outlook(July 2024)3511211713931 29 20 19 12 11 Economic downturnPersonal welfare/HappinessIncreasing food pricesJob securityOther health threatsIncreasing cost of living202401202407ThriversSaved money and feel more financial

4、ly secureUnchangedNot impacted and continue to spend the sameNot impactedfinancially butare cautious with spending Seeking additional income streamsChinese consumers are actively seeking additional income streams vs.Asia Pacific 69%vs.Global64%72%Strict expenditure controlAvoid waste,only buying wha

5、t will be usedvs.+7%，20240147%3Chinese consumers keep cautious in spending,and make more purposeful consumptionWhat consumers top concernsConsumer economic divideOverall household financial situationReboundersExperiencedincome or jobloss but nowfeel they are back on trackStrugglersHave suffered fina

6、ncial insecurity and continue to do so today30391829172427683202401202407Cautious36%36%38%42%43%Health careDomestic holidaysGroceries and household itemsSavings/InvestmentsEducation/childcare-self2024Where consumers spending moreThe economic situation of consumers has improved.Consumers adjust their