1、From chaos toUnlocking the power of data-driven marketingClarity2025 Annual Marketing ReportCopyright 2025 The Nielsen Company(US),LLC.2Table of contents030412202829IntroductionConclusionAboutSection 1:Rolling with the punchesTrends to watch in global advertisingSection 2:Finding the sweet spotThe g

2、reat marketing balancing actSection 3:Seeing things clearlyMeasuring success in a changing worldCopyright 2025 The Nielsen Company(US),LLC.3IntroductionMany expected 2025 to be a dynamic year for marketers.AIs rapid evolution and the rise of shoppable advertising are presenting exciting opportunitie

3、sand challenges.But 2025 has also seen shake ups in the global supply chain and consumer sentiment1,and the ad industry hasnt been immune to such fluctuations.2 Its difficult to make long-term marketing plans when you dont know if youll have products on the shelf in the coming months,and at a price

4、consumers can afford.3But marketers are built for times like these.They know how to adapt to sudden changes,shifting budgets,advertising channels and strategies to stay engaged with customers through thick and thin.They also know that companies that continue to invest in advertising throughout the u

5、ps and downs often emerge stronger.This is the seventh edition of our Annual Marketing Report,and despite current uncertainty in the marketplace,the findings this year show that most marketers around the world have the right attitude,the right plans and the right tools to succeed.For this report,we

6、surveyed 1,400 leading marketers to find out what their priorities are this year and offer a guiding light to marketers like you who still need to take action even as things keep changing.They shared crucial insights in three key areas:Find out how marketers like you are navigating the chaos and bri